A regional daily has marked the Chinese New Year by publishing a double-page spread entirely Mandarin.
The Sheffield Star helped the city’s 15,000-strong Chinese population to welcome in the ‘Year of the Horse’ with a two-page feature in their native tongue.
Today’s special edition of the paper also included 12 pages of content dedicated to Chinese Sheffielders, including an in-depth interview with world snooker sensation Ding Junhui who moved to the city at the age of 16.
The double-page spread in Mandarin was produced in partnership with the University of Sheffield which has hundreds of Chinese students on its books.
Editor James Mitchinson said: “Sheffield is proud to be such a multi-cultural city and part of our responsibility as the city’s newspaper of record is to include as many people as we possibly can.
“What people don’t necessarily realise is that Chinese students alone are worth £60m a year to the city’s economy, and that really is something that the whole of Sheffield should celebrate.”
Sign up for our free daily email bulletin
Follow HTFP on Twitter
Got a story? Email the Editor at
By all means make a fuss of the local Chinese residents at this time but not with such a silly, divisive stunt. Where do you draw the line with multi-cultural readership ? There are probably far more Poles living in Sheffield for example. Why then not a Polish language supplement for one of their key dates ? Same with the Pakistanis ? And the Indians etc etc. It just makes the Star look more desperate than it needs to look and further alienates the remaining, core readership which, typically, is made up of older readers.
Report this comment
Haven’t they heard of crossheads? That spread could use a few!
Report this comment