A North East daily has published a 40-page supplement listing the top 100 things about the region after a jibe by a national newspaper.
Now ten years on, the Trinity Mirror-owned title has revisited the idea.
And Brian, who is shortly due to step down from the editor’s chair to take up a business development role with publisher ncjMedia,revealed that it was a jibe published in a national newspaper comparing the region with Detroit that spawned the latest update.
The comparison was drawn in a lengthy analysis of the region’s problems by writer Andy Beckett was published in The Guardian last month.
Said Brian: “It was the jibe about Detroit that really hurt. To anyone who lives in the North-East or who knows it well, the comparison was clearly wrong.
“Ten years ago, we came up with 100 reasons why it’s great up north. We’ve revisited it a couple of times since and now, to mark a decade since the first one, we’ve given it a major revision.
“It’s been a joy to do. This is not about putting a positive spin or gloss on our area. It’s the truth.”
Readers were asked for their contributions to the list, with the red squirrel emerging as the No 1 reason why the region is rated such a great place to live.
The supplement can be read here.