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Publisher expands TV channel to reach more homes

A regional publisher’s television channel is set to expand its reach to 30,000 more homes.

Norwich’s local television channel Mustard TV, run by Archant, is to become available to Virgin TV subscribers.

The channel has been available to Freeview users since it was March.

The channel, control desk pictured below, has been running as an online operation since January 2013.


Jeff Henry, chief executive of Archant, said: “I am delighted that Virgin subscribers in our franchise area will be able to enjoy Mustard TV.

“They can watch local TV at its best and join our rapidly growing audience.

“Mustard TV provides a genuine local feel which differentiates it in a crowded channel offering.”

The station currently broadcasts from 5.30pm to 10.30pm on weekdays to up to 162,000 homes in Norwich and surrounding areas – featuring sport, politics and business content as well as hourly news bulletins.

Fiona Ryder, managing director of Mustard TV, added: “Since we launched in the spring, there have been an increasing number of people asking when we’d be available on Virgin.

“We’ve responded to that demand and look forward to welcoming new viewers and extending our reach by more than 30,000 homes for local advertisers.

“It is a really important step in the story of Mustard TV.”


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  • December 8, 2014 at 3:22 pm

    If these people publish newspapers, does this mean their output quality is the same as the paper? i.e amateur video clips which are out of focus sent in by viewers, and someone reading a press release.
    No thanks.

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  • December 8, 2014 at 6:24 pm

    Pure car crash tv
    if this isn’t the vainest of vanity projects that must be costing Archant a fortune the company can ill afford to waste then I don’t know what is.
    if they had any pride in what remains of their reputation that’s taken decades to build but a few short years to destroy they would pull the plug on this embarrassing fiasco pdq.

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  • December 8, 2014 at 8:08 pm

    Really appreciate the tip off guys, anyone know the number to call to cancel my Virgin Media subscription please?

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  • December 10, 2014 at 1:03 pm

    Don’t get dazzled by the audience reach figures.
    Very few people actually watch Mustard TV on a regular basis.
    Vox pop 100 people in Norwich Market Palace and see what the percentage is.

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