A regional publisher’s television channel is set to expand its reach to 30,000 more homes.
Norwich’s local television channel Mustard TV, run by Archant, is to become available to Virgin TV subscribers.
The channel has been available to Freeview users since it was March.
The channel, control desk pictured below, has been running as an online operation since January 2013.
Jeff Henry, chief executive of Archant, said: “I am delighted that Virgin subscribers in our franchise area will be able to enjoy Mustard TV.
“They can watch local TV at its best and join our rapidly growing audience.
“Mustard TV provides a genuine local feel which differentiates it in a crowded channel offering.”
The station currently broadcasts from 5.30pm to 10.30pm on weekdays to up to 162,000 homes in Norwich and surrounding areas – featuring sport, politics and business content as well as hourly news bulletins.
Fiona Ryder, managing director of Mustard TV, added: “Since we launched in the spring, there have been an increasing number of people asking when we’d be available on Virgin.
“We’ve responded to that demand and look forward to welcoming new viewers and extending our reach by more than 30,000 homes for local advertisers.
“It is a really important step in the story of Mustard TV.”