Regional publisher Newsquest saw its online advertising revenues grow by nearly a fifth during 2013, the company’s US owners have disclosed.
Although print advertising revenue was down 6.5pc year-on-year due to what the company termed “continued economic stagnation,” online ad revenues rose by 19pc.
The figures were disclosed by executives of Newsquest’s parent company Gannett at a briefing for analysts held yesterday.
Chief financial officer Victoria Dux Harker said: “In the UK, Newsquest advertising revenue was down 6.5pc in local currency due to continued economic stagnation, but it was notable that Newsquest online advertising revenue grew 19pc year-over-year, driven by retail categories across a small but growing base.”
Ms Harker added that cover pricing changes across Gannett’s US and UK titles had led to a small increase in circulation revenue of 1.6pc.
“The USA TODAY group recorded their first circulation revenue increase in several years, driven by their richer content and broader appeal, which supported single copy and home delivery price increases,” she said.
“Newsquest was also able to sustain similar pricing changes, driving a circulation revenue increase of about 6pc in local currency, its third consecutive quarterly growth.”