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New boss for Trinity Mirror ad sales agency

Trinity Mirror has appointed a former managing director of Yahoo UK to lead its national advertising sales agency (nasa).

James Wildman, will take up his new role as the agency’s chief revenue officer in June.

Previously, James was Yahoo’s UK managing director for three years and before that he spent a decade in senior roles at Virgin Media’s sales house IDS.

Trinity Mirror chief executive Simon Fox said:  “James is an exceptional commercial leader and we are delighted he is joining the Group. As we look to rapidly grow our digital revenues his considerable multi-platform experience will be a real asset to our business.”

Added James: “I’m thrilled to be joining the Trinity Mirror team and am excited by the significant opportunity this business represents.

“Trinity Mirror clearly has a great proposition. We own big, influential media brands and deliver massive, highly-engaged audiences everyday providing valuable cross-platform marketing solutions for our customers.”

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