The Exeter Express and Echo has told readers it is to publish a Monday edition as well as a Thursday edition from 16 February.
The move was initially flagged-up by LW chief executive David Montgomery in an interview with HTFP in March.
David said that the Echo’s move from daily to weekly in 2011 came too early and had left a “gap in peoples’ lives” in the city.
The new Monday edition will be priced at 50p and will be in addition to the current weekly Express & Echo which is published on a Thursday priced at £1.
Editor Jon-Paul Hedge, pictured, said: “It’s an ambitious plan but Exeter is an ambitious city. It has seen tremendous growth over recent years and is leading the way in so many areas.
“We have listened to our readers, who said alongside our digital platform they want us to publish more. I’m delighted that we’ll be hiring additional staff to meet this demand with more of the content our readers love.
“With Exeter City and East Devon editions, both Thursday and Monday’s newspapers will reflect the views of residents, that business growth and shared aspirations mean a bright future ahead.”
At the time of the frequency change, the paper had an average daily circulation of 17,102 and, according to the most recent ABC figures, now averages 18,985 copies as a weekly.
David told HTFP in March: “Some of the conversions from daily to weekly have been too early. We have at least one city where we went from daily to weekly where we will be reconsidering that decision.”
Naming the city in question as Exeter he went on: “The Express & Echo is very robust as a weekly paper but there is a feeling that there’s a gap in peoples’ lives. We’re unlikely to go back to a daily paper but we are looking at launching a second day a week.”