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Appeal launch marks newspaper’s 160th anniversary

A regional daily is marking its 160th anniversary with a 24-page supplement and the launch of a special appeal for a local hospice.

The Swindon Advertiser celebrates the milestone today (6 Feb) with the launch of a £160,000 fundraising appeal for Prospect Hospice.

It will also donate 2p from the cover price for each copy sold today towards its 160 Appeal.

The paper’s 24-page supplement, pictured below, looks back at the history of the title, including featuring 6 February editions from every decade since 1854.

Editor Gary Lawrence said: “When we first talked about how we would mark the Adver’s 160th birthday we decided to use our year of celebration to help the community.

“There are some amazing and deserving charities who do a huge amount for the people of Swindon but we thought the Prospect Hospice probably touches more lives than any other group.

“The Prospect steps in to help when families are undergoing the worst days of their lives and somehow manages to brighten them with its kindness and care.

“Our appeal aims to raise £160,000 which will make a significant difference to many people who turn to the Prospect for help. But our appeal will also set to highlight all of the services it operates.

“It will highlight how the Prospect isn’t just somewhere for people to end their days with dignity and respect, it is a vibrant, caring organisation that reaches far out into the community with a  vast array of support for those stricken with illness and the families and friends around them.

“We are looking forward to a year of celebrating the Adver’s special place in the community by helping the Prospect and we know our fantastic readers will help us hit our target.”

William Morris first published the Swindon Advertiser and Monthly Record, at the age of 28, on 6 February 1854 and the title is now owned by Newsquest.


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