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Weekly creates giant front page for festival

A weekly newspaper created a giant front page to display in a shop window as part of its coverage of a popular local festival.

The Cornishman produced the special front page to tie in with Golowan Festival and Mazey Day in Penzance, which has a theme of giants this year.

Sales and marketing executive Dave Pollard, pictured below, came up with the idea for the giant front page to highlight some of the events taking place during the festival and to promote the paper’s coverage of it.

The paper also considered changing its masthead for the week to The Cornish Giant but was prevented from doing this by Audit Bureau of Circulation rules.

The front page was created with 25 A3 sheets and will be on display for two weeks in an empty shop window in the town.

Acting editor Richard Best, who is leading the title while Jacqui Walls is on maternity leave, said: “The idea to make up the giant front page was newspaper sales and marketing executive Dave Pollard’s, to tie in with the ‘giants’ theme of this year’s Golowan Festival.

“It occupies and brightens up an otherwise empty shop window near our office, and frequently has people gathered around it to look at the schedule of events.

“As well as giving some information, the giant front page also plugs the eight-page preview we’ve got in the paper this week and directs them to our website and future papers for coverage.

“It’s a nice way of giving us some additional visual presence in the town, and cementing in people’s minds our association with this major community event.

“We had considered changing the masthead for the week to The Cornish Giant instead of The Cornishman, but that fell outside the ABC rules so we obviously dropped the idea.”

Those involved in desiging the front page included creative designer Jo King who created the new masthead, sub-editors Maurice Stevens and Peter Harlow who mocked up the front page and sales and marketing exec Kaylie Finn, from sister title the West Briton, who stuck the 25 A3 sheets together.

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  • June 24, 2013 at 2:54 pm

    Richard Best has been a giant of the publishing scene in Cornwall for so long it’s a shame the ABC rules prevented him pulling off this off.

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