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Trinity Mirror rebrands free title in line with new series

A free weekly has been rebranded with a new name as a regional publisher launches the third in its series of weekly city titles in Scotland.

Trinity Mirror’s Media Scotland is replacing the Glaswegian with Glasgow Now, following the launch of Aberdeen Now and Edinburgh Now earlier this year.

The new free title aims to combine the best parts of the Glaswegian with the other two city titles and will allow the company to offer a package to advertisers across all three newspapers.

Aberdeen Now and Edinburgh Now were launched in April and June respectively as weekly inserts inside the the Daily Record, while both are also available from retailers.

Media Scotland editor-in-chief Allan Rennie said: “Today marks another major milestone in the company’s development. Glasgow Now takes the best of the Glaswegian and combines it with the best of our other city titles.

“It has a contemporary, bold design and will be championing the city and the extraordinary people who live here.”

New columnists for the Glasgow title include Clyde 1 presenters Diane Knox-Campbell and Shebahn Littlejohn, fashion writer Zoe Wilson, and two of Glasgow’s politicians, Gordon Matheson and Humza Yousaf.

There is also increased sports coverage, including a weekly Partick Thistle column.

Helena Morrow, commercial manager for Media Scotland regionals, added: “Today’s development brings the paper formerly known as the Glaswegian into line with our two other city titles.

“This ensures advertisers get their message across to large numbers of readers in a convenient and standardised format both digitally and in print.”