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Trinity Mirror dailies show continued sales falls

Sales figures for Trinity Mirror’s stable of regional dailies continued to fall last month according to the latest update by the ABC.

The company decided earlier this year to join the national titles in publishing monthly figures as opposed to the six-monthly schedule favoured by the rest of the regional press industry.

But the monthly figures have so far given little sign of a halt to circulation decline for most of the 14 titles surveyed.

Only the weekly title Wales on Sunday showed a sales rise during June, with its circulation up 7.1pc on the previous month at 21,526.

Birmingham sister title the Sunday Mercury saw a 5.2pc fall, while the Liverpool Echo was down 4.2pcand both the Manchester Evening News and Birmingham Mail down 3.4pc.

The full figures were as follows:

Birmingham Mail  41,157 -3.4pc
Coventry Telegraph  26,600 -1.3pc
Daily Post, North Wales  27,699 -1.9pc
Huddersfield Daily Examiner  17,115 -1.7pc
Liverpool Echo  73,168 -4.2pc
Manchester Evening News  71,642 -3.4pc
Newcastle Evening Chronicle  41,176 -2.5pc
South Wales Echo  25,934 -2.6pc
Sunday Sun  36,642 -1.6pc
Sunday Mercury  29,755 -5.2pc
Teesside Evening Gazette  31,527 -1.4pc
The Journal, Newcastle  19,926 -2.8pc
Wales on Sunday  21,526 7.1pc
Western Mail  23,598 -0.5pc

The figures in order of circulation rise or fall were:

Wales on Sunday  21,526 7.1pc
Western Mail  23,598 -0.5pc
Coventry Telegraph  26,600 -1.3pc
Teesside Evening Gazette  31,527 -1.4pc
Sunday Sun  36,642 -1.6pc
Huddersfield Daily Examiner  17,115 -1.7pc
Daily Post, North Wales  27,699 -1.9pc
Newcastle Evening Chronicle  41,176 -2.5pc
South Wales Echo  25,934 -2.6pc
The Journal, Newcastle  19,926 -2.8pc
Birmingham Mail  41,157 -3.4pc
Manchester Evening News  71,642 -3.4pc
Liverpool Echo  73,168 -4.2pc
Sunday Mercury  29,755 -5.2pc

2 comments

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  • July 12, 2013 at 1:50 pm
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    What a useless story.
    Year on Year is what counts not seasonality.

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  • July 12, 2013 at 2:41 pm
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    Dread to think where we’d be on that list if Coventry City Football Club weren’t providing so much material.

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