The Liverpool Post will today emulate its Birmingham namesake by launching a daily tablet edition for business news.
Last week saw the weekly Birmingham Post launch its new Business daily tablet app available free to suscribers first thing each morning.
Now the Liverpool title, also now a weekly, is to unveil its own version ahead of tonight’s Regional Business Awards which it is organising.
Developed alongside the Birmingham app, it contains 30 pages of news, data, analysis, intelligence and gossip which publishers Trinity Mirror say will not be available anywhere else.
Features include a Leads and Deals section with tender opportunities, planning applications, mergers and acquisitions, insolvency alerts, executive jobs and news of key appointments and moves in the business community.
A commercial property round up and a focus on the residential property scene, including a postcode pricewatch and an executive property of the day, will also feature.
The tablet edition is a subscription-based model starting at £9.99 a month on Apple and Android devices.
A corporate subscription pricing model with a ‘bundle’ deal for companies and a dedicated subscriptions manager, Chris Carden, has been tasked with ensuring the edition connects with its target audience.
Post editor Mark Thomas said: “This new digital publication is a very exciting step for us, keeping our brand at the cutting edge of the news industry in our third century of publication.
“We have expanded our award winning business team to deliver a richness and depth of business coverage that I think will be unrivalled in any regional city. The format allows us to deliver multi-media packages, with video, audio, picture galleries and archive material to enhance our stories.
“Our aim is to create a tool for business people that will be so valuable that it will be an essential part of their working day.”
“Like the Birmingham Post Business Daily, we have set out to create something which provides the business community with what they need every day: essential information about business which helps them to do their jobs and take their businesses forward.
“There simply isn’t anywhere else where people can get such an essential business briefing, waiting for them on their tablet, or on their desktop, as soon as they get up in the morning.”
Regional managing director Steve Anderson-Dixon said: ‘Mark Thomas and his team have done an excellent job in bringing the Business Daily e-edition to market and the reaction from the business community following the research that’s been undertaken has given us huge encouragement.
“The success of the publication, as ever, is dependent on the relevancy of its content and I’m confident that the Business Daily will deliver on the business community’s expectations.”