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Regional Sunday newspaper expands into capital

A regional Sunday newspaper set up two years ago in Bradford is set to expand with the launch of a new London edition.

Asian Sunday, which is published by I & E Media, will launch the new edition at an event in the House of Commons tomorrow ahead of its first publication on 10 November.

The title was created by editor Fatima Patel, who is managing director of the publishing group, and it is thought to be the first free Sunday paper aimed at the Asian community, highlighting news that focuses on South Asians living and working in the UK.

The new London edition will be distributed to 20,000 households, and will also be available to pick up at more than 20 tube stations across London and at supermarkets, retailers and businesses – resulting in more than 250,000 copies being distributed a month.

A Bradford edition of Asian Sunday.

Said Fatima: “Launching Asian Sunday London is very close to my heart, both on a personal and professional level.

“It hopefully will allow me to continue my journey as a female entrepreneur but also, being probably the only female-owned Asian newspaper, will help me promote to the Asian community and the wider community that dreams can become reality – the journey of a Muslim girl from Bradford, now daring to launch a benchmark media title in London.

“I hope I can make my parents proud that the girl who used to work in their corner shops, helping with the paper rounds now owns a national newspaper.”

The launch event, which is being supported by British Airways, is set to be attended by London and Bradford MPs, dignitaries and celebrities.

These include Bradford-born Girls Aloud member Kimberley Walsh, who will be honoured by the newspaper and members of Bradford Metropolitan District Council for her contribution to the entertainment industry.

Asian Sunday aims to promote community cohesion and its editorial content spans politics, news, lifestyle, arts, culture and entertainment, while also encouraging interaction with youth audiences.

The launch of the London edition also aims to help build bridges between the North and South.

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  • October 28, 2013 at 11:49 am

    I notice there are no ads on the front but this is an interesting and possibly very encouraging development, even though it is a niche market. Could we not get Dyson to check it out?

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