A regional daily has formed a partnership with its local radio station which will see the paper’s news stories promoted on air.

The Liverpool Echo has joined forces with Radio City 96.7 in a commercial deal which will see the station given news headlines from the paper’s daily editorial meetings, which will hit the airwaves in tandem with the title hitting the streets.

The long-term partnership, which began this week, will see the Echo featured on Radio City every day so each unique edition is promoted.

And the radio station, which is owned by Bauer Media Group, will also produce daily commercials for each edition of the Trinity Mirror title as they hit the local newsstands.

Echo editor Alastair Machray said, “I am delighted to be shaking hands on such an exciting partnership.

“City on air and The Echo in print and online, are Merseyside’s key providers of news, entertainment and information. This deal gives us a chance to showcase our award-winning news, sport and features to the widest possible audience.”