Two regional dailies helped raise the roof at a crucial football game by providing souvenir clap banners for the occasion.
The Eastern Daily Press and Norwich Evening News produced the “Yell Army” banners in support of Norwich City ahead of a match against Reading on Saturday, which they won 2-1, easing their relegation fears.
At the game, the crowd which included joint majority shareholder Delia Smith, achieved noise levels higher than the likes of Arsenal, Chelsea, Newcastle and Manchester City thanks to the banners from the Archant titles, which were banged by more than 26,000 fans.
Following the game, players, officials and former players praised the atmosphere at Carrow Road.
A Norwich City Council environmental health officer monitored noise levels during the game, which recorded the average decibel level during the first half as 91 decibels (dB) and 93dB during the second half.
Emily Capps, who was monitoring the noise in the Jarrold Stand, said: “To put these figures into context, a quiet room at night is 20dB, a pneumatic drill operates at 100dB and a rock concert would be approximately 115dB.”
Under-18 players from Norwich City’s victorious FA Youth Cup semi-final winning team wore #Yellarmy on the back of their shirts and helped lead a rendition of On the Ball City that echoed across the Norwich ahead of kick-off.
After the game, the players took to social networking site Twitter to praise the fans and on-loan striker Kei Kamara said: “That felt very good. Thanks to that amazing support by everyone out there today. Wow what an atmosphere.”