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Publisher signs three-year deal with Manchester United

A publisher has signed a deal with Manchester United to produce its matchday programmes and monthly magazines over the next three years.

Trinity Mirror’s Sports Media arm has signed the contract with the football club, which follows on from similar contracts agreed this summer with Tottenham Hotspur and West Bromwich Albion.

The latest deal with Manchester United means Sport Media now has official publishing partnerships with six of last season’s top eight in the Barclays Premier League – Manchester United, Chelsea, Arsenal, Tottenham, Everton, and West Bromwich Albion.

Sport Media, which is based in Liverpool, was launched in 2001 and produces sports publications for external clients.

Managing director Ken Rogers said: “Our new summer signings, every one of them hugely impressive in their own right, combine to make Sport Media the UK’s leading service provider for official football products.

“I’m so proud of our team and everything we have achieved over the past decade. This is a really competitive area, but our award-winning products, combined with our vision and account management strategy, have enabled us to go from strength to strength.”

Steve Anderson-Dixon, managing director of Trinity Mirror North West, Manchester and North Wales, added: “The level and quality of these contracts reflects just how high Sport Media has set its publishing bar.

“It is important to also look at the wider picture. When Sport Media recently published Craig Bellamy’s official autobiography, one of our biggest publishing rivals described it as ‘the most explosive football book of the year’ and sales are very much backing that up.
“There are some exciting new titles in the forward plan. In the months ahead we will continue to use all of our business strengths to explore exciting new opportunities at club and international level.”