Two sister daily newspapers have launched a new sports-focused weekly supplement – the third to do so in the last six weeks.
It is the latest in an apparent revival of sports supplements with two other regional dailies having relaunched them in recent weeks.
The News, Portsmouth, brought back its weekly Sports Mail pullout nine months after axeing it while the Evening Gazette, Teesside, launched its new Boro Live supplement.
Gloucestershire’s Pink ‘Un will cover Gloucester Rugby, Cheltenham Town FC, Forest Green Rovers FC and Gloucester City FC among other local sporting outfits.
It will also include fans’ views, analysis and opinions as well as having its own Facebook page and Twitter account at @GlosPinkUn.
Jenny Eastwood, editor of The Citizen, said: “We are really excited about our new Pink Un supplement as we know just how much sport means to our readers.
“There is so much fondness for the old Saturday afternoon Pink Un in the county.
“We chose to bring back the name for our modern 16-page supplement because it symbolises the level of passion for sport in this county from fans and also our own commitment to provide great analysis and round-ups for our readers.
“We are encouraging fans to not only buy the paper for the supplement each week but also send in their views on the games via social media.”
Staff at the Local World papers have also been busy promoting the new supplement by giving away Pink Un beer mats and stress balls ahead of its launch.
“The feedback so far has been great. Although not on pink paper as such and not out on the traditional Saturday afternoon, readers have said they are delighted to have a new dedicated pullout sports round-up in the paper,” added Jenny.
The relaunch comes just a month after Middlesbrough’s Evening Gazette introduced the Boro Live, an eight-page pull-out featuring facts, figures, analysis and columns from a range of people linked to the local team.
Its supplement also draws on the Gazette’s archive to look at days gone by with contributions from fans on the memory of the week generated through social media.
The News brought back its 109-year-old Saturday sports edition, the Sports Mail, in August just nine months after axing it.
Sports Mail was closed down in October after 109 years when publisher Johnston Press revamped its daily sister title but was brought back on 3 August after what the paper called an “outpouring of emotion” from readers.
By contrast, the Sheffield Star’s sports edition – the Green ‘Un – ceased print publication in July, going online-only.
The new online version has kept the same features as the printed Green ‘Un and has also added new content, including more nostalgia.