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PA in deal to provide online events listings

The Press Association has entered into a partnership designed to provide publishers with customisable online events listings sections.

PA has joined forced with technology company Evently to launch, which it describes as an “event discovery platform.”

Listora is designed to integrate seamlessly with existing publisher websites, delivering 16,000 weekly events to web audiences

It is free for publishers who purchase PA’s events data and key customers include regional publishers Archant and the KM Group.

Tony Watson, PA’s managing director, said: “We are delighted by the launch of Listora and the opportunity to partner with an innovative technology business which allows us to combine our respective expertise and capabilities in the events sector.

“The partnership reinforces PA’s ongoing commitment to provide our wide customer base with new and innovative, multi-platform content and products.”