Trinity Mirror has announced the name of its new data journalism project previously dubbed ‘Mystery Project Y.’
The soon-to-be-launched website, which promises to “make journalism more accessible through data visualisations and infographics,” will be called ampp3d.
ampp3d will sit alongside UsvsTh3m, Trinity’s Buzzfeed-style social content site, which announced last month it had attracted nearly 3m unique users in October.
The project’s Facebook page says the site will “create socially shareable data journalism.”
“It’s a mobile first, topical, factual data-driven site with an exclusively digital focus. The site will be publishing charts, graphs, facts, figures and producing infographics to explore both the day’s news agenda and a range of topics that people care passionately about,” it states.
The publisher recently hired a data journalist, data journalism researcher, front-end developer and designer to work on the project.
Details contained in the initial job descriptions suggest that it may focus on politics and current affairs
The site’s Twitter page went live yesterday with the handle @ampp3d.
It has already attracted more than 500 followers.