A regional daily has commissioned a former editor of Viz comic to mark the launch of its new iPad edition.
The souvenir comic strip appears in today’s edition of the Newcastle Evening Chronicle and features Geordie icons Cheryl Cole, Alan Shearer and Ant and Dec.
In the story – called The Chronicles of Tynanwia – two blokes in a pub are transported to a magical kingdom where everyone gets their Chronicle news through tablets.
Tyneside-born Alex said the cartoon fulfilled his ambition to feature in his local newspaper.
He said: “A cartoon in the Chronicle is another thing I can strike off my ‘things to do before you die’ list.”
Editor Darren Thwaites added: “Many thanks to Alex for taking the thinnest of briefings and turning it into a brilliant comic strip. I’m sure readers will find it amusing and it’s a great way to raise awareness as we roll into the TV campaign.”
The iPad edition launch is also being supported by a TV ad campaign and a series of editorial initiatives, including a search for the oldest and youngest readers.