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Former Trinity Mirror MD appointed to tourism board

A former commercial managing director for Trinity Mirror regional titles has been appointed to chair the board of a new tourism body.

Sara Wilde McKeown, left, will lead the new board of the Liverpool city region’s Visitor Economy Board, overseeing the development of tourism across the area.

Sara is currently managing director of Liverpool-based PR company Paver Smith and a former commercial managing director of Trinity Mirror Regionals, which she left in November last year.

She told the Liverpool Post: “The people, businesses and attractions that form our destination offer are among the most successful parts of the city region’s economy.

“The Visitor Economy Board must make sure further opportunities for growth are identified and that the sector carries on delivering a unique visitor experience. Liverpool is one of the most powerful city brands in the world.”

Sara was previously a regional managing director for Trinity Mirror in the North West and North Wales.