Johnston Press has revealed that the growth in revenues from digital display advertising from some of its titles in September outstripped the decline in print display ads.
Year-on-year figures for the month showed that in its Midlands titles, digital revenue was growth was now more than compensating for falling print revenues in the category.
It is the first time any of the company’s regional operations have produced such a result and although the figures cover only the month of September, they are being seen as a significant milestone within the company.
A spokesman told HTFP: “Obviously it’s a good indicator for the future growth in the business.”
The figures are due to be presented to analysts at a series of private meetings due to be held this week.
A full update will be available in the group’s next interim management statement, which is due out in mid-November.
The last IMS, published on 28 August and covering the six months up to 29 June, showed digital revenues across the group up 13.3pc in the first half of the year.
Total advertising revenues however declined by 13.6pc in the first half of the year.