Circulation figures have continued to plummet at newspapers in Scotland, with tens of thousands fewer copies being sold every day, the latest figures reveal.
According to the most recent multi-platform report by the Audit Bureau of Circulation (ABC), all national news outlets in the country saw another significant drop in year-on-year sales figures last month.
The worst-hit was the Sunday Mail, which again reported a decline of more than a fifth between December 2011 and December 2012, falling to 285,028 copies sold each week – a drop of more than 80,000.
The final three months of the year accounted for almost half this drop in fortunes, as in October the paper was still selling just over 308,000 copies a week.
The Mail’s weekday sister paper – the Daily Record – reported the smallest decrease at just 8.89pc. Both are owned by media group Scottish Daily Record & Sunday Mail Ltd.
The full results can be seen below.
Title | December 2012 | December 2011 | % Change |
Daily Record | 250,096 | 274,505 | -8.89 |
The Scotsman | 32,463 | 38,647 | -16 |
Scotland on Sunday | 37,252 | 45,652 | -18.4 |
Sunday Post | 245,727 | 301,841 | -18.59 |
Sunday Mail | 285,028 | 365,232 | -21.96 |