A hyperlocal news blog has formed a partnership with its local paper in a move which will see news and adverts shared.

Ray Duffill, editor of the Hedon Blog, is joining the Holderness Gazette as a community correspondent so that news given to the blog about the town could also appear in the newspaper.

The partnership will also see local businesses who place adverts in the weekly paper also able to place their ads on the blog to potentially reach a wider audience.

The independently-owned Gazette is based in Withernsea in East Yorkshire and currently has only a handful of stories on its website and no adverts.

Gazette editor Roy Woodcock, who has been in post since the summer, said the partnership could result in the launch of a new Hedon edition of the paper, which currently has two editions.

He told HTFP: “It is a very good community newspaper that is highly respected and is holding its circulation extremely well.

“Because of the nature of the area that we serve, which is very rural, we are very strong in the major towns but I feel I want to increase the breadth of coverage across the whole of the area.

“Hedon is a really thriving community but it is the one area in our circulation area that I didn’t feel we were covering particularly well.

“The Hedon Blog has been running for about four years. It is really good and that is a tribute to Ray.

“I approached him to see if there was an opportunity for us to work together. Neither of us see each other as being in opposition. I think it is going to work extremely well.”

Some of the content provided for the paper by Ray will be news which is already on his blog but he will also generate new content for the title.

A blog by Ray about the partnership said: “The Hedon Blog is delighted to announce that it is teaming up with the Holderness Gazette in a common effort to promote more community news from Hedon.

“Those who contribute stories, information and events news to us, will see the difference almost straight away – your news could possibly be carried across the whole of the Holderness area in the pages of the Gazette and reach a far wider audience.”

He added: “Local Hedon businesses will benefit too – your advert in the Gazette is already good value and reaches customers across Holderness, but through our new partnership it will be possible to ensure that your local advert in the Gazette is also promoted across the world wide web as well, should you wish it – more details to follow.”