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Trinity Mirror extends reach of Scottish Metro

Trinity Mirror has announced plans to extend the reach of its Scottish Metro newspaper from Monday.

Metro Scotland will distribute copies in the Aberdeen area for the first time next week, with an initial run of 5,000 copies being made available at Aberdeen, Stonehaven and Dyce railway stations, through the main city bus station and on bus routes.

The publisher says the Metro has gone “from strength to strength” since being launched into Central Scotland including Glasgow and Edinburgh in 1999, which was extended in 2007 to cover Dundee and Perth.

Denise West, commercial director for Trinity Mirror’s Media Scotland, said: “It’s excellent to be able to extend Metro into Aberdeen. It’s often the first media hit of the day for our readers and it allows advertisers to instantly connect with young, affluent commuters who work and play in Scotland’s four main cities.

“We can now offer an unrivalled daily audience of over one million readers across Scotland through our new Daily Record and Metro package.”

The Metro now has 128,000 copies distributed and an average estimated readership of 292,000, with more audited copies every day than the three regional evening titles serving Glasgow, Edinburgh and Dundee combined.