A daily newspaper is now publishing eight supplements over six days after launching two new weekly sports pull-outs
The Hull Daily Mail has created a 12-page ‘GameOn!’ supplement with in-depth interviews, news and previews every Saturday.
It is focused largely at fans from Hull’s three pro sports clubs, Hull City, Hull FC and Hull Kingston Rovers.
The second supplement is a 12-page junior sports pull-out called ‘HotShots’ which is published on a Wednesday, expanding on the popular daily coverage.
Editor Neil Hodgkinson said: “It has been a busy few weeks but there is no point in hanging around when you’re fighting for every sale.
“Editorial, advertising and newspaper sales departments have worked together on these projects and deserve praise for pushing through the changes and bringing in the sponsorship. The paper is now much better value for money and so far the changes appear to have been well received. Time will tell.”
A new Property Guide has also been launched after a major redesign of the existing FindaProperty platform and the launch of a daily Business page to complement a weekly Business supplement.
The sales team have also been successful in securing sponsors for the new and existing supplements, generating additional revenue for the business.
The new and re-launched platforms were also supported by a successful promotion to win £100 a day through January which attracted 8,000 reader entries.
Pagination has also been increased across the week to improve value for money for the readers.