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Regional daily in launch of new edition

A regional daily has defied the gloom surrounding the industry by launching a new edition for part of its patch.

The Grimsby Telegraph’s Cleethorpes and Villages edition hit the newsstands yesterday and aims to provide enhanced coverage of the North Lincolnshire seaside town.

The new edition has a dedicated reporter and has been launched after analysis of the Telegraph’s readership in a bid to meet the needs of its distinct communities.

It will cover Cleethorpes and the surrounding villages of Humberston, New Waltham, Waltham, Holton-le-Clay, North Thoresby, Ashby-cum-Fenby, Barnoldby-le-Beck, Tetney and Marshchapel, while the usual edition of the Northcliffe Media title will be available for other areas.

Editor Michelle Lalor said: “In North East Lincolnshire, more people buy a copy of the Grimsby Telegraph every day than all the national newspapers put together – an amazing fact which shows just how popular our publication continues to be and we thank all our loyal readers and advertisers.

“We are continually looking for ways to engage these readers and advertisers more, to satisfy their needs in a changing market place and provide a daily product which continues to be relevant and interesting.

“The market place in North East Lincolnshire is great, but very different. We have communities with increasingly different habits, lifestyles and interests. This has actually become more evident in recent years.

“We spent time analysing data and readership and as a result have decided that there is a desire for communities to have their news presented in a different way and with a different priority within the newspaper.

“The idea of a new edition was born – one that reflects the lifestyles of our communities in Cleethorpes and the villages around the resort, while still ensuring that their hunger for news from right across the area was met.”

She added the idea for the new product had been mentioned to a number of readers and newsagents and had been met with a positive response.

8 comments

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  • August 24, 2012 at 9:07 am
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    Good news for a change. Hope it works, although it sounds a lot of work for just one reporter.

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  • August 24, 2012 at 10:17 am
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    Looking at the byline, that reporter is Peter Craig. An old-fashioned local news hack who’ll handle it with ease and come up with great stories.

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  • August 24, 2012 at 10:49 am
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    many paid-for weeklies cover two major towns and about 30 villages with the full-time equivalent of only two reporters, fewer when anyone is sick or has the nerve to take holiday. Way back when it was six and the coverage was so much better. Sounds like this bloke knows what he’s going though. Good luck.

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  • August 24, 2012 at 10:50 am
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    oops. going should be doing. I don’t know what I am doing.

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  • August 24, 2012 at 11:02 am
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    I went to Cleethorpes on holiday as a child about 45 years ago. Think it was closed at the time. Hopefully, it’s bucked up a bit since then and will provide plenty of stories.

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  • August 24, 2012 at 12:41 pm
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    While it’s always good news to hear of a publication thriving in today’s seemingly doomed newspaper industry, I see there’s no mention of the theory Northcliffe is perhaps increasing its presence in this patch to claw back a bit of advertising revenue from the 2009 private start-up, the Cleethorpes Chronicle. This, I suspect, might have more than a little to do with it than ‘satisfying the needs of a changing marketplace’?

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  • August 31, 2012 at 1:51 pm
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    Peter is indeed a cracking reporter, but to refer to three change pages, prioritising already puiblished stories as a new edition, is a bit of a stretch. I note the independently owned Cleethorpes Chronicle is still publishing despite Northcliffe insisting it would never last and there was no need a for a seperate newspaper for Cleethorpes. 4 years later it seems their intelligencia has worked out that the Chronicle were right after all! A word of advice on the ‘new edition’ though Northcliffe ,you really can’t polish a poo.

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  • September 13, 2012 at 12:49 pm
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    Good post. I just stumbled upon your topic and wanted to say that I have really enjoyed reading your posts.

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