The closure of the Thanet Times after 116 years of publication was announced in this week’s edition and carried on its website thisiskent today.
The title was one of seven which Northcliffe attempted to sell to the KM Group last year, only for the deal to fall through when the Office of Fair Trading referred it to the Competition Commission.
The Thanet Times was 91pc free and according to the most recent ABC figures had an average weekly distribution of 33,509.
Paid-for sister title the Isle of Thanet Gazette, which has a circulation of 9,867, will continue to be published.
Richard Karn, managing director of Northcliffe South East, said: “We have reviewed our publishing portfolio in Thanet and have concluded that the time is right to move to a single newspaper – the Isle of Thanet Gazette and our website ThisisKent.
“This move will allow us to focus our resource on one market leading title rather than trying to maintain two titles which provided advertisers with a significant overlap in audience reach.
“The improvements to the Gazette as a result of this new approach start this Friday with a brand new homes section which has been developed in conjunction with local estate agents.
“The combined editorial team and editor which produced the Thanet Times will not be reduced as a result of this change, however Northcliffe Media are currently consulting on changes to editorial structure in the south east which may result in job losses overall.”
The thisiskent story on the paper’s closure acknowledges its taste for “unusual angles” and “weird and wacky” tales.
“As a truly red-top newspaper, the Thanet Times was often controversial and gloried in the affectionate nickname the Thanet Crimes,” it said.
“Love us or hate us, with pun-tastic headlines and sometimes unbelievable tales to tell, we were never, ever dull.
“The Thanet Times has led the way in bringing scores of stories to the world – articles that started on the pages of Thanet Times have made their way around the globe.
“Our tales were picked up by everyone from the national newspapers in Fleet Street to worldwide television networks who couldn’t get enough of the weird and wacky slice of life that we specialised in.
“Our reporters have gone on to work on some of the country’s leading newspapers, trained in the art of honing a great story and with an eye for the unusual angle.
“We will continue to bring you all the news that matters with our sister newspaper The Isle of Thanet Gazette every Friday and online at thisiskent.co.uk.
“But it is farewell to this very special part of Thanet life.”