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North West daily relaunches as 100-page weekly

The newspaper formerly known as the Liverpool Daily Post hit the shelves as a weekly title for the first time today.

The new-look Liverpool Post contains 100 pages and owners Trinity Mirror say it will supply readers with the same award-winning journalism and exclusives as it did as a daily.

Today’s first weekly edition splashed with a story about 4,000 health jobs facing the axe on Merseyside and included an interview with legendary comedienne Jennifer Saunders.

Editor Mark Thomas said: “Throughout our 156 years, we have always been an innovative newspaper, adapting and changing to match the challenges of the times. This is the next step in that evolution and the start of an exciting new chapter.”

The paper will also include supplements, including an extended 24-page Post business section and a new 24-page weekly pull-out called Post Culture.

The culture supplement aims to serve the city’s cultural agenda and will be filled with interviews, features, reviews and comment from the arts scene.

As well as this sports coverage will move away from straight match reporting and player quotes and provide deeper analysis and incisive views on the stories behind the headlines and major interviews with sports stars and legendary names from the past.

Despite the change in format the company says that news coverage will remain central to the paper with greater in-depth analysis of the big stories affecting the city in politics and regeneration, industry, education, health and human interest.

The Post’s companion website liverpooldailypost.co.uk is also getting a new look and aims to include all the important breaking news from the city region as it happens.

In line with this a free daily email newsletter will be delivered direct to readers’ inbox every morning with links to the paper’s key breaking stories.

The Liverpool Post will be available every Thursday for £1.

Earlier this week HTFP reported that four journalists who feared they would lose their jobs as a result of the change were given new roles.

 

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  • January 19, 2012 at 9:07 am
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    Just seen it and it does look impressive.

    Cover price is a bit steep though, when it’s on the stands next to the Mail for 55p.

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  • January 19, 2012 at 9:54 am
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    It can’t be judged on one edition as they will have worked their nuts off to get a top-notch splash to launch it. Looks nice though, despite my utter sadness at seeing things like this happen. However, £1!?!?!? In Liverpool!?!?!? With another Daily in town!?!?!? Good luck

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