A regional newspaper has launched a campaign to get young people into work for the second year after it more than doubled its target last time.
The Worcester News will re-launch its 100 in 100 campaign, which encourages 100 local businesses to take on a total of 100 apprentices in 100 days, following a successful campaign last May which saw companies take on 214 young people.
The newspaper will team up with the National Apprenticeship Service and several organisations to help find jobs for youngsters facing record unemployment levels which have risen to 20.3pc.
Editor Peter John said: “With more than one in five young people unemployed and facing tough times trying to find work, apprenticeships are a key way of tackling this issue by giving school-leavers a start on the work ladder.
“We are delighted that we can do something practical to help tackle the problem with this campaign which was so successful last year.”
The campaign was launched with a special supplement, and the scheme’s progress will be covered regularly.
The aim of the campaign is to benefit the business community, young people and the local economy by giving school leavers their first steps on the jobs ladder.
Karen Woodward, West Midlands regional apprenticeship director for the NAS, said: “In an increasingly competitive world, no business can afford not to invest in training and apprenticeships are one of the best and most cost-effective ways for employers to grow their own talent.”