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New PR role for editor axed in restructure

A senior Scottish newspaper editor whose role was axed in a pre-Christmas restructure has joined a leading Scottish PR agency.

Former Daily Record and Scottish Sun editor Bruce Waddell has become director of media for The Big Partnership, whose clients include Deloitte, KPMG and Scottish Power.

Bruce, 52, left the Record’s parent company Trinity Mirror in a management shake-up in December which saw  the Record, Sunday Mail and sister company Scottish and Universal Newspapers merged into a single business unit called Media Scotland.

He told The Scotsmasn he had since received a number of “interesting offers” from Scotland and beyond.

Bruce began his career with the Falkirk Herald group in 1976 and joined the Sun for its Scottish launch in 1987. He became editor in 1998 and changed the title to the Scottish Sun. He was headhunted to become editor of the Daily Record in 2003 and became editor-in-chief of the Record and Sunday Mail in 2010.

Big director Alex Barr said: “Signings of Bruce’s calibre don’t become available very often and we’re chuffed to have landed him.”