A regional daily swapped the traditional cathedral motif on its masthead for one of a new £60m library.
The Worcester News featured the controversial new building, named the Hive, on its titlepiece in the run-up to the opening of the library yesterday.
The new ‘superlibrary’ has a metallic golden cladding on its roof that has divided opinion in the city and the new-look masthead helped promote a week of articles in the paper introducing it and its services to readers.
Despite the controversy, editor Peter John said he thought it was important for the paper to get behind what is set to become a landmark building in the city.
Said Peter: “The Hive superlibrary is a joint venture between the University of Worcester and Worcestershire County Council.
“It is an expression of confidence in the county’s future and we think it is important to support it.
“And whether people love it or loathe it from an architectural point of view, it is certainly set to become a landmark building in Worcester.
“That’s why we thought it appropriate for one icon, the city’s much-loved cathedral, to give way to another … though for one week only.”