A free magazine with a print run of 125,000 is to be handed out to commuters in London in the run up to the Olympics.
Scout London – described by its publishers as a ‘freemium magazine’ – will be distributed every Tuesday by Emblem Group Limited at tube and railway stations, hotels, shops and health clubs from March.
It will feature events taking place in the capital and aims to serve as an entertainment expert for Londoners whatever their interests.
Approximately 50pc of the 125,000 printed copies will be hand distributed outside major London Underground and National Rail stations.
Founder Jim Zambrano said: “There’s so much going on in London, it’s very easy to be overwhelmed and miss out on the best that the city has to offer.
“Scout London condenses this long list of activities, events and happenings to highlight how Londoners should best spend their time and money. For visitors to the capital, Scout London will be the perfect handbook to the city, showing them how to make the most of their stay in the city and avoid the tourist traps.”
“The Olympic and Paralympic Games will bring millions more visitors from all over the world to the capital this summer. During the Games Scout London will provide Londoners and visitors alike with the best of what’s happening outside of the Olympic venues and across the city.”
It is hoped that as well as being read by the millions of people that live in London, the magazine will be a valued resource amongst the 14.6m people who visit the city every year, with information about the best places to visit.
The magazine will cover art and culture, comedy, film, food and drink, lesbian, gay, bisexual and transgender events, and theatre.
It will also be online at www.scoutlondon.com and will be available on the iPad and for download on Kindle.