A free weekly newspaper launched a year ago in a hyperlocal rebrand of a 150-year-old title is to be scrapped.
The Clevedon Mercury was first published in 1860, but last year was folded into a new paper called Local People which also covered the neighbouring towns of Nailsea and Portishead.
Now Local People is itself being axed by publisher Bristol News and Media, a division of Northcliffe Media.
The title’s final edition will be on 5 April and two jobs are at risk of redundancy as a result of the move.
Bristol News and Media Publisher Alan Renwick said: “These communities are increasingly connected into the Bristol and regional markets that we serve through our flagship titles the Post and Western Daily Press.
“Indeed these publications have a combined weekly readership of almost 40,000 in North Somerset; not surprising as news and advertising from the area is at the heart of their content.
“Alongside our print products, our North Somerset communities are also served by thisissomerset.co.uk, and by localpeople.co.uk.
“We believe concentrating our efforts and resources on further building our core products is the best approach for readers and advertisers alike.”
Local People has a circulation of 29,000 of which 28,000 are distributed free. It was named after three sister community websites – Clevedon People, Nailsea People and Portishead People – which were already up and running at the time of last year’s rebrand.
At the time, it was described by Northcliffe as “an exciting new product for the community and advertisers in Portishead, Nailsea and Clevedon.”