A former editorial manager who led 15 titles across Scotland has founded a “pay-as-you-go” PR company.
Tom McConigley, a former news chief at Clyde and Forth Media, has set up PR for Higher which aims to provide the publicity which businesses want, without them being tied in to long-term contracts.
The company claims to be the only pay-as-you-go PR firm in the UK, aiming to attract businesses who cannot afford to sign up to PR agencies with no guarantee of publicity.
Tom started out at Clyde and Forth Media as a reporter on the Clydebank Post, rising through the ranks in the company to become editor of the Greenock Telegraph and eventually editorial manager at Clyde and Forth Media in 2010, a position he left last year.
On the new company’s website, Tom said: “I established PR for Higher after recognising that many small and medium sized businesses needed to grow, but had to invest wisely.
“I’m all about the results. I have previously worked as a managing editor looking after multiple publications with a total of 500,000 readers. I understand how to match the right message to the right audience.”
Under his editorship, the Greenock Telegraph won the National Federation of Retail Newsagents’ regional newspaper of the year award in 2006.