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Editor hails big step forward as new apps launched

A Yorkshire newspaper editor has called the launch of two multimedia apps ‘one of the most important steps forward in the newspaper’s history’.

The Yorkshire Post has launched an iPad app and a free football app for iPhone with includes live match data, results, league tables and reports.

The iPad app will deliver each morning’s complete printed paper in digital format, plus a “live” digital-only edition which includes regional, national and local news, updated throughout the day.

Both versions are included in the same package, which is free for the first 30 days and £7.99 per month thereafter.

Editor Peter Charlton said:  “These are major developments which keep the Yorkshire Post up to speed with the latest media technology.

“Tablets and smartphones will play an increasingly dominant part in the way people access information and this is one of the most important steps forward in the Yorkshire Post’s 258-year history.

“It is a very different experience to reading online and having been at the forefront of that newspaper revolution over ten years ago it is fitting that we are in the midst of this one.”

The football app for iPhone users lets football fans see the Post’s coverage of their club and delivers live, match-day scores, results and text commentary, plus a range of other statistics.

It is available free from Apple’s App Store and follows the release last December of an all-new mobile version of the Yorkshire Post’s website, which is viewable on all smartphone platforms.

This week the newspaper also launched a new quarterly glossy business magazine called Yorkshire Vision

The 68-page glossy quarterly represents the latest step in the Yorkshire Post’s Fair Deal for Yorkshire campaign, which was delivered to Downing Street in July last year in an attempt to narrow the North-South divide.

Peter said that the North feared being squeezed by the burgeoning economy in London and the South East and the demands of Scotland.

“Ours is a constructive campaign involving self-help and speaking up for Yorkshire. By working together and extolling the virtues of our region, we can make an impact,” he said.