A newspaper that switched from daily to weekly last year has been split into two sections after readers complained that the new-look paper was too big.
The Lincolnshire Echo, which made the frequency change last October,will now contain a separate section called Echo 2 containing motors, property, and a homes and gardens supplement.
When the change was first announced by owner Northcliffe Media, it said the new weekly edition would be a ‘paper of substance’ which would run to up to 184 pages.
But announcing the launch of Echo 2, Lincolnshire publisher Richard Duxbury admitted that some readers had complained that the paper now took too long to read.
Said Richard: “For the Lincolnshire Echo, going weekly was just the start of the evolution of the newspaper with the business constantly looking to improve what was being offered to readers and advertisers.
“Nothing is perfect and there has been the comment that it is ‘too big’, with some readers being put off by the thought of how long it was going to take to read it all.”
The change aims to improved navigation around the publication so readers can find what they are looking for more easily.
It is hoped it will appeal to those readers who felt it was too big to attempt in one go, and has been produced at no additional cost.
Added Richard: “It is a simple idea that separates the publication into two parts. The first part is news, what’s on, nostalgia, sport, our regular comment and columns etc. The middle part, Echo 2, will be the supplement section where our weekly supplements are housed in one place.
“This move shows our community that we want, listen and act on their feedback.”