Newspapers in Scotland continued to suffer significant declines in circulation over the past 12 months, the latest figures reveal.
According to the most recent multi platform report by the Audit Bureau of Circulation (ABC), all national news outlets in the country reported thousands fewer readers shelling out to buy a paper each day.
The worst-hit was the Sunday Mail, which saw a drop of more than a fifth between October 2011 and October this year, falling to 308,350 copies sold each week.
The Mail’s weekday sister paper – the Daily Record – reported the smallest decrease at just 8.31pc. Both are owned by media group Scottish Daily Record & Sunday Mail Ltd.
Scotsman Publications Ltd’s two outlets, The Scotsman and Scotland on Sunday, suffered drops of 14.74pc and 17.47pc respectively.
The full results can be seen below.
| Title | Oct 2012* | Oct 2011* | % Change |
| Daily Record | 268,738 | 293,091 | – 8.31pc |
| The Scotsman | 33,071 | 38,787 | – 14.74pc |
| Sunday Post | 267,971 | 316,842 | – 15.42pc |
| Scotland on Sunday | 40,085 | 48,569 | – 17.47pc |
| Sunday Mail | 308,350 | 392,775 | – 21.49pc |
* Figures refer to the total average circulation per issue
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Can papers such as Scotland on Sunday and The Scotsman still be considered ‘nationals’ if their circulations are now so low ? Some provincial English weeklies sell more, have websites, but are still considered local – not national – papers.
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