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Archant launches city guide mobile app for London

Archant has launched a new mobile City Guide app for London, in a partnership between its London24 digital brand and developers of leading mobile city guides MyCityWay.

MyCityWay London24 is a real-time, location-based, free of charge city guide, comprising more than 30 specialist mini-apps.

It will allow users to check up-to-the minute traffic feeds with live camera images of London’s busiest road intersections; locate the nearest parking spot; or simply find a list of the places nearby where they can get a coffee.

It is initially only available for the iPhone and iPad, and can be downloaded for free from the iTunes App Store – at http://www.London24.com/iosapp.  

The partnership deal was constructed by digital director for Archant London, Paul Hood.