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Weekly launches unusual drive to tackle unemployment

A weekly newspaper has launched an employment campaign with a twist as it bids to help jobless readers back into work.

The Croydon Advertiser has started its ‘Advertiser Yourself’ feature where local people can promote their qualifications, experience and job history in the paper – effectively showcasing themselves to hundreds of potential employers who read the title.

Senior reporter Gareth Davies came up with the idea for the campaign after a report on youth unemployment in Croydon showed it was one of the top ten worst places in the UK.

The drive has been backed by reader Martin Taylor, who Gareth wrote a story about after he advertised himself in his car window when he was made redundant – resulting in him getting his job back and the story being picked up by ITV’s Daybreak programme.

Editor Glenn Ebrey said: “Unemployment, especially among young people, is a huge issue in Croydon.

“Contrary to the perception of some, we have found there are plenty of people out there who want to work and are desperate to find a job but just haven’t had the breaks.

“Through our campaign, we hope to play our small part in helping people get back onto the employment ladder.

“Gareth has worked hard to develop this idea and it should make a really interesting read every week.”

For the campaign’s launch, five out-of-work readers appeared in the paper along with details of their CVs, including qualifications, work history, the kind of jobs they were interested in and a statement about why companies should employ them – with four of them already being offered interviews with a firm.

Figures showed that one in three young people in the Croydon borough were out of work and there were 9,365 people of all ages receiving Jobseekers’ Allowance.

The campaign has won the backing of Croydon Central MP Gavin Barwell, who said: “It is difficult to imagine a more important issue to focus on than unemployment, which is why I fully support what the Advertiser is doing.”