A North Yorkshire newspaper currently published on Tuesdays and Fridays is set to move to a single edition.
The newspaper has been published on Fridays since 1854 but the Tuesday edition was added in 2000.
The single bumper edition will be priced at 80p compared with the current 55p Friday paper and 50p Tuesday paper.
The plan follows the successful merger of the company’s two Driffield titles, the Driffield Post and the Driffield Times, in September to form the single edition Driffield Times & Post.
Stephen Plews, MD of Yorkshire Regional Newspapers, said: “The merger of our Driffield titles saw both advertising revenues and circulation increase on the new single edition platform and was very well received locally. We will be looking to repeat this success in Whitby.”
Presentations are taking place locally with readers, advertisers and none readers to gauge feedback and a full working dummy has been produced.
The company says there will be no impact on editorial jobs.