Community newspaper king Sir Ray Tindle is to launch another new title this week, this time in South London.
Sir Ray has launched a string of new hyperlocal weeklies over the last couple of years as the rest of the industry has reeled from the economic downturn.
His latest venture, The Lambeth Post, will hit the streets on Thursday.
An offshoot of the South London Press, the Post will be delivered free door to door within the Borough of Lambeth and available on pick-up around the area
The company plans to print more than 40,000 copies of the new title with door-to-door distribution around the 26,000 mark up to 15,000 available on pick-up.
Peter Edwards, managing director of the SLP said: “Our markets remain really challenging; in the face of a challenging market it is really good to take a positive step forward that will improve our position in the local marketplace and provide a better service to local readers and advertisers.
“Tindle Newspapers are the only local newspaper publisher not to have made any redundancies among journalists during this recession and this launch will help contribute to maintaining that position.
The Post’s circulation area will stretch from the Oxo Tower on the banks of the Thames to Streatham Vale in the south.
It will cover the area alongside the paid-for South London Press, which is published Tuesday and Friday.
The Press, London’s biggest selling local weekly newspaper, launched a new edition for nearby Brixton last Autumn.
Tindle Newspapers currently publishes more than 200 newspapers in England and Wales.