Circulation continued to fall over the past year for seven of Scotland’s biggest daily and weekly titles according to new figures.
The latest figures published yesterday showed that none enjoyed a year-on-year circulation rise in the 12 months up to December 2010.
Best-performing title was the Sunday Herald – since relaunched as a weekly news magazine – which saw a 1.94pc decline in sales year-on-year.
By contrast the Herald’s Edinburgh-based rival Scotland on Sunday saw the biggest year-on-year decline with circulation down 11.77pc.
Glasgow-based daily The Herald was down 7.78pc, while its Edinburgh counterpart The Scotsman dropped 7.56pc.
The full circulation figures, with the percentage year-on-year change in brackets, were as follows:
Sunday Mail 352,300 (-8.95pc)
Sunday Post 309,456 (-7.55pc)
Scottish Daily Record 290,247 (-7.79pc)
The Herald 51,469 (-7.78)
Scotland on Sunday 48,480 (-11.77pc)
The Scotsman 41,572 (-7.56pc)
Sunday Herald 39,831 (-1.94pc)