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Scottish titles show continued sales decline

Circulation continued to fall over the past year for seven of Scotland’s biggest daily and weekly titles according to new figures.

The Herald, Sunday Herald, The Scotsman, Scotland on Sunday, Scottish Daily Record, Sunday Mail and the Sunday Post are classed as national newspapers for the purposes of the ABC figures.

The latest figures published yesterday showed that none enjoyed a year-on-year circulation rise in the 12 months up to December 2010.

Best-performing title was the Sunday Herald – since relaunched as a weekly news magazine – which saw a 1.94pc decline in sales year-on-year.

By contrast the Herald’s Edinburgh-based rival Scotland on Sunday saw the biggest year-on-year decline with circulation down 11.77pc.

Glasgow-based daily The Herald was down 7.78pc, while its Edinburgh counterpart The Scotsman dropped 7.56pc.

The full circulation figures, with the percentage year-on-year change in brackets, were as follows:

Sunday Mail 352,300 (-8.95pc)
Sunday Post 309,456 (-7.55pc)
Scottish Daily Record 290,247 (-7.79pc)
The Herald 51,469 (-7.78)
Scotland on Sunday 48,480 (-11.77pc)
The Scotsman 41,572 (-7.56pc)
Sunday Herald 39,831 (-1.94pc)

Other leading Scottish daily titles such as the Press and Journal and The Courier are measured alongside UK regional titles.