A regional newspaper publisher has launched a suite of affordable online video products for small businesses advertisers across its network of hyperlocal and regional web sites.

Northcliffe Digital, the online arm of Northcliffe Media, has partnered with online video advertising specialist Localstars to showcase the videos through the company’s 400 thisis and localpeople sites.

The videos will range from highly customised ‘mashup ad’ compiled on Localstars’ video ad creation technology using library video, customer images, logos and graphics, to fully bespoke videos filmed by Localstars’ network of local film-makers.

Lee Williams, general manager of local media at Northcliffe Digital, said: “Clearly online video viewing is now a norm. Our video marketing and production solution with Localstars means that local businesses can now really stand out and get target audiences to engage.

“The partnership with Localstars – an expert in video advertising – means we can deliver great quality video services quickly and efficiently at cost effective prices. Video is a critical part of our digital solutions suite that we now offer to local businesses to drive leads for them and boost our digital revenues.”

All videos are widescreen with voice-overs to provide maximum impact and are compatible with the latest HTML5 web standard which means they can be played across multiple channels and devices, including mobile phones and iPads.

Chris Bunyan, MD at Localstars said: “A lot of the recent growth in online video has been from large brands extending their TV campaigns.  We’re working with leading publishers such as Northcliffe Digital to bring the power of video to smaller businesses.”