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Regional daily unveils new look to readers

A regional daily has unveiled a ‘brand new look’ as it aims to become brighter, more modern and easier on the eye.

The Lancashire Telegraph has had a revamp which includes introducing colour-coded sections to help readers find their way around.

It has redesigned its opinion page to fit in more views from its print and online readers and moved certain sections around – but says all its popular features and sports sections remain.

The new-look Telegraph hit the streets on Friday when the paper announced the changes to readers.

  • The front page of the first revamped paper.
  • Its announcement said: “Today the Lancashire Telegraph newspaper gets a brand new look.

    “We’ve created a brighter, more modern Telegraph to be as easy on the eye as possible. We’ve also introduced colour-coded sections to help you find your way around.

    “On page 2 you will see our new daily digest column, an at-a-glance set of soundbites which we hope you’ll find enjoyable.

    “We’ve also revamped our Opinion page to pack in far more views from our print and online readers.

    “One or two items have moved around (horoscopes can be found on our crossword page from now on, for example).

    “But all of your favourite features and sport sections remain. Watch out this year for more additions to your favourite newspaper.”

    7 comments

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    • January 24, 2011 at 12:23 pm
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      Revamping the paper without investing properly in the staff is like rearranging the deckchairs on the Titanic as it sinks

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    • January 24, 2011 at 1:54 pm
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      It’s absolutely disgusting. I’ve seen smarter parish newsletters.

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    • January 24, 2011 at 2:51 pm
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      Moan, moan, moan – these type of comments really get me down. The management and editorial staff at the Telegraph should be applauded for trying to revamp the paper and attract new readers. And that is difficult if you haven’t got cash to throw at it. What many embittered journalists fail to realise, it that management can’t “invest properly in the staff” because there isn’t any money in the pot, thanks to falling circulation, falling ads revenues and the increase in newsprint costs. At least the Telegraph are having a go. Some journalists are too blinkered, they can’t see the big picture and are always resistant to change as a result. Presumably ‘Twiki’ and Traffic Chaos’ would much prefer it if the management of The Telegraph jeopardised the future of the title by recklessly awarding their staff with 10 per cent pay-rises. But guess what would happen then? No doubt they would moan that it wasn’t 11 per cent.

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    • January 24, 2011 at 3:29 pm
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      Points taken, Northern Editor, but my issue is not with investment and I’m certainly not “embittered.” Frankly I just don’t like the new look. I find it garish, cluttered, too light on copy and story count, and generally a poor use of space. These are just my honest first impressions. As for moaning about a 10 per cent pay increase, that’s not something you’ll find me doing any time soon.

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    • January 24, 2011 at 4:43 pm
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      Traffic Chaos: low on story count?! Seriously? If there is a regional newspaper in the country which packs more stories into an often thin book, I’ve yet to see it. I can only assume you’ve not seen a copy since it was a broadsheet.

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    • January 25, 2011 at 9:32 am
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      Yet again, the point is missed by all and sundry. A redesign needs a purpose, not just the usual cliches about ‘a fresh new look’ and ‘use of space’. Most papers would do better to realise that most sales are impulse buys rather than subscription so a design which stresses better headline writing, better use of pictures, esp on the front page, will be of more benefit. Too many ‘redesigns’ just involve producing something with a ‘clean, modern look’ which means sod all to most people. And in fact, these so-called designs often work AGAINST good headline writing, use of pictures etc. PLEASE try to remember why you are doing it and if you can’t think of a good reason then why do it.

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    • January 25, 2011 at 12:36 pm
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      @Northern Editor. Last time I checked my ‘Book of Common Sense’, failing to cover the area properly because of a lack of journalists, failing to produce good pictures in quantity because of a lack of photographers and failing to come up with good consi

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