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Regional daily launches reader discount platform

A regional newspaper publisher is set to start a new daily deals platform giving discounts to readers across its titles.

MEN Media launches Frugaloo this week to email discounts of at least 50pc on a wide variety of products and services to subscribers – with it being promoted in the Manchester Evening News and its sister weeklies.

Those who sign up will receive a daily email bulletin with a new special offer, giving businesses a ‘no-risk marketing opportunity’ with the potential to secure hundreds of new customers.

Frugaloo product manager Kelly Rhodes said: “We’re really excited about moving into this rapidly emerging marketplace and of course, the advantage we have over other daily deals providers is a vast portfolio of newspapers and websites which will help us put each deal in front of a colossal audience.”