AddThis SmartLayers

Publisher signs deal with property website

A property platform run by regional publisher Archant will be powered by property search and information website Zoopla after the companies signed a deal.

Archant’s online property channel will be operated by Zoopla from March under a partnership which aims to boost the site.

Under the deal, Archant will make significant investment in the promotion of the brand and Zoopla will power the website as part of its exclusive partner network, giving agents who advertise a wider distribution for their listings.

Serge Taborin, Archant’s business development director, said: “This partnership will allow Archant to provide our users with a market-leading online property search product and focus on maximising traffic to the website, while giving our local estate agents significantly greater exposure and helping them generate even more leads.”