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PA strikes deal on user-generated photos

The Press Association has agreed a ‘landmark’ deal with citizen journalism service Demotix to distribute user-generated photos.

It has signed a deal with Demotix to distribute its photos in the UK and Ireland, which will increase the exposure of its members’ pictures.

Demotix brings together user-generated news pictures from contributors all over the world and brokers it to media buyers.

Martin Stephens, managing director of Press Association Images, said: “We are excited to be working with user-generated photographs for the first time, and believe these images will not only add a unique and personal perspective to our 100 year old archive, but provide our customers with a new angle on world news.”