The Press Association has launched a live weekly sports blog for interactive betting website Blue Square.

Its Saturday Commentary blog will include up-to-the-minute PA news content and photos with embedded links to Blue Square’s betting opportunities around football and other sporting events.

The blog, which appears live each Saturday afternoon, uses ScribbleLive technology and also incorporates selected Twitter comments from sports fans.

Andy Rice, managing director for sport commercial at PA, said: “The Blue Square blog allows users to follow all the Saturday sports action with top quality editorial content, and then link seamlessly through to their preferred online betting opportunities.”