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Newspaper publisher drives ahead with site relaunch

Regional newspaper publisher Archant has partnered with the Daily Mail and General Trust owned to relaunch its leading motors website

It will allow users to access over 150,000 cars advertised and provide dealers within Archant circulation areas with the opportunity to advertise on a network that covers over 1.5m unique visitors a month.

Drive24 will be promoted across Archant’s 180 websites and over 60 daily and weekly newspapers, with a total circulation of approximately two million copies a week across East Anglia,London and the South West.

Commercial director for the site Peter Swallow said: “Our advertisers will benefit from a sizeable audience through the combined drive24 and network that now includes both print and online.

“Our focus through our dedicated advertiser support team will provide superior service and cost effective response to our dealer network.”

Garry Hobson CEO of said: “With drive24 powered by local users will have access to industry leading search technology and a rich choice of cars.”

Archant is the eighth regional newspaper publisher to partner with

Other newspaper partners are Northcliffe Media, Iliffe News & Media, Midland News Association, NWN Media, Baylis Media, Scottish Provincial Press and Berkshire Media Group.