Wembley Stadium became a sea of blue after Birmingham City’s surprise Carling Cup final victory over Arsenal yesterday… but it wasn’t the only thing to change colour.
For the Birmingham Mail’s customary red masthead turned to blue to mark the club’s first major trophy for 48 years.
Today’s newspaper included a 16-page souvenir among its 22 pages of Cup reports, pictures and fans’ comments, and extra copies were printed in anticipation of a bumper sale.
Throughout the day itself, reporters kept fans informed via the Mail’s Wembley liveblog and Twitter accounts while BirminghamMail.net carried on-the-whistle match reports, picture galleries and fans’ comments.
Journalists at Wembley also compiled video interviews with manager Alex McLeish, players and jubilant fans.
Mail editor David Brookes said: “Our journalists did an excellent job in capturing the excitement of Blues fans both at Wembley and in Birmingham.
“And back at base, the team turned round a super souvenir edition in time for the Mail’s overnight print. It was a great effort all round.”
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Should have ditched the ad at the bottom, maybe.
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Very brave, given the number of Villa fans vs blues fans. Still judging from latest ABC’s only about one in ten of either set of supporters buys the paper on a regular basis anyway. It has never recovered from the disasterous re design and re launch of 2005, dropping 10k copies overnight. Still good match though – come the blues!
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